Beginning from the year 2007, Japan has experienced a steady state of population decline, with the number of people from an older generation gradually rising, while the younger generation remains a small portion of society. Population decline is a problem that can likely snowball into even bigger problems, with a fall in consumer numbers leading to a loss in the workforce and eventually the downturn of an economy. This is why globalization, and the equal sharing and exchange of ideas and resources is more important now to both Japan, and the rest of the world than ever before.
Nigiwai, the second character in our company name can be loosely translated into English as “bustle”. Japanese dictionaries often define nigiwai as a word meaning “An energetic assembly of people” “A bright exchange of words and ideas”, and “To prosper”. In other words, the word nigiwai embodies the image of a bustling, cosmopolitan marketplace, where ideas and excitement are communicated and shared. For Japan, in continuing to build a bustling city and society for the future, it is essential that the spirit of nigiwai is retained. To do so, Japan needs to adopt an openness to new people, things, information, and technology that have the potential to change the world and take the country beyond its borders.
Whether it be companies, educational institutions, the country, or its municipalities, in addition to recognising each of their own strengths, abilities, and potential for growth, it is also time to break down the walls that have kept these institutions from discovering the potential that foreign talent and resources have to offer. To that end, Japan needs to first and foremost, showcase this new openness through timely broadcasts and communication in English that people around the world can understand.
With services like broadcasting a company’s message in English and Japanese, to helping foreigners find their careers in Japan, we at Nisshin Global aim to connect you, Japan, and the rest of the world together in the spirit of nigiwai. In doing so, we hope to play our part, no matter small, in the development of Japan and the world for future generations.